AI-Powered Market Research for Smarter Insights
We integrate the power of AI research with proven strategic expertise to discover new insights and accelerate sales.
What We Do
Today's Challenges
Today's research challenges include rising costs, shrinking budgets, urgent deadlines, and declining survey response rates. Additionally, reaching Gen Z and younger demographics has become increasingly difficult, compounded by social desirability bias and participant fatigue. Prisma Intel AI addresses these obstacles.
What is Prisma Intel AI?
Prisma Intel AI is a next-generation AI research consulting agency tailored for today's fast-paced world of consumer goods.
We leverage cutting-edge AI technology alongside over 75 years of commercial expertise to provide market research services that empower brands to make smarter, faster, and more confident decisions.
Our Advantage
BETTER. CHEAPER. FASTER.
Our AI-powered research is not only better and cheaper than traditional research services but also faster. Our patent-pending AI research platform uncovers critical insights that fuel innovation, accelerate growth, and sharpen your competitive edge. And our team of commercial experts doesn't stop at insights. We transform insights into actionable strategies that drive measurable business results.
Market Research Services
Prisma Intel AI provides comprehensive market research services delivering transformative insights leveraging AI Digital Consumers. Our offerings include:
- Focus Groups
- Concept Tests
- Pricing Studies
- Customer Journey Mapping
- Competitive Benchmarking
Our Team
Gaurav Tiwari
Swarup Acharya
Swarup Acharya
E-Commerce & Technology Executive
Gaurav Tiwari is a former Amazon executive turned entrepreneur. In 2025, he co-founded VerdictHub.ai, an AI research platform for the legal industry. He previously founded the e-commerce site, The Waves, that leverages AI to enhance shopping for organically farmed wines. For nearly a decade at Amazon, he
E-Commerce & Technology Executive
Gaurav Tiwari is a former Amazon executive turned entrepreneur. In 2025, he co-founded VerdictHub.ai, an AI research platform for the legal industry. He previously founded the e-commerce site, The Waves, that leverages AI to enhance shopping for organically farmed wines. For nearly a decade at Amazon, he led teams in category management, technology, data science, and product development. Earlier, Gaurav was a management consultant at Strategy& (formerly Booz & Company) and worked at Mars Inc.
Gaurav holds a B.S. in Mechanical Engineering from the Institute of Engineering and Technology, India, a Dual Masters in Industrial Engineering and Operations Research from Pennsylvania State University and an MBA from The Wharton School of the University of Pennsylvania.
Swarup Acharya
Swarup Acharya
Swarup Acharya
E-Commerce & Technology Executive
Swarup Acharya has 25 years of leadership experience in e-commerce, travel and advertising industries. He started his career at Bell Labs, Alcatel-Lucent (now Nokia) where his advanced research on Telecom and Internet systems led to over 25 US and international patents. In 2025, he co-founded VerdictHub.a
E-Commerce & Technology Executive
Swarup Acharya has 25 years of leadership experience in e-commerce, travel and advertising industries. He started his career at Bell Labs, Alcatel-Lucent (now Nokia) where his advanced research on Telecom and Internet systems led to over 25 US and international patents. In 2025, he co-founded VerdictHub.ai, an AI research platform for the legal industry. Previously, he was VP, Product, at Nordstrom leading teams responsible for the digital and store customer experience. He has also held senior roles at Comcast, Altice and Expedia.
Swarup has a Bachelor of Technology (Honors) degree in Computer Science from Indian Institute of Technology, Kharagpur, India, a Sc.M and Ph.D in Computer Science from Brown University and MBA from The Wharton School of the University of Pennsylvania.
Steve Cohen
Swarup Acharya
Steve Cohen
Consumer Marketing Executive
Steve Cohen is a strategic marketing executive with 25 years of experience in life sciences, biopharma, and consumer healthcare. As Chief Marketing Officer at Entrinsic Bioscience, Steve led breakthrough digital marketing and ecommerce initiatives for a portfolio of digestive health beverages. Prior to that, h
Consumer Marketing Executive
Steve Cohen is a strategic marketing executive with 25 years of experience in life sciences, biopharma, and consumer healthcare. As Chief Marketing Officer at Entrinsic Bioscience, Steve led breakthrough digital marketing and ecommerce initiatives for a portfolio of digestive health beverages. Prior to that, he was Vice President of Global Marketing and Innovation at Pfizer Consumer Healthcare, where he managed a $1B+ brand portfolio and spearheaded global advertising and product development across Respiratory, Analgesic, Dietary Supplement and Lip Care categories.
Steve earned his B.S. in Economics from the Wharton School, University of Pennsylvania and holds an MBA in Marketing from the UCLA Anderson School of Management.